Content Marketing 2021 with a Data-Driven Content Calendar

Content Marketing 2021 with a Data-Driven Content Calendar

Content marketing is a key way to optimize your web presence for SEO and bring in new customers organically. The timing of content marketing is just as important as its quality, which is why a content marketing calendar is extremely important. Running a content...
How to Take Action for Fake Reviews and Save Your Online Reputation

How to Take Action for Fake Reviews and Save Your Online Reputation

Online reviews are a valuable resource for any business. Customers who aren’t sure whether to try a new business like a restaurant, store, or salon will check online reviews first. 87% of customers say that they will check online reviews in 2021, according to...
5 Underutilized and Underrepresented Uses of Schema Markup

5 Underutilized and Underrepresented Uses of Schema Markup

Schema markup is one of the most overlooked tools in search engine optimization. By adding structured data to web page markup, you can add a variety of different information to describe the purpose of the page and what content is present. Many websites underuse schema...
Six Ways to Align Your Customer Acquisition Strategy in 2021

Six Ways to Align Your Customer Acquisition Strategy in 2021

Brands face more and more challenges in acquiring customers as they compete with rivals worldwide in the digital sphere. Using marketing to stand out in the modern world is difficult when customers don’t know which brands they can trust and can’t form...
The Best Strategies Behind Link Building Success in 2021

The Best Strategies Behind Link Building Success in 2021

Link-building has been an integral part of search engine optimization since Google revolutionized the search industry. In 2021, using links to drive traffic to your website is one of the clearest indicators of relevance and trustworthiness to search engines, in...