How is COVID-19 Highlighting the Importance of SEO?

In the time of the Corona virus pandemic, SEO has proven to be the most crucial and effective marketing strategy for all types of businesses. It seems like the traditional marketing approaches have all vanished in this crisis. The only option available for customer engagement and brand promotion is digital marketing. 

Every marketer agrees that Search Engine Optimization (SEO) needs to be included in the marketing strategy for effective promotion and wider exposure. As much as effective it sounds, not every brand manages to get their website ranked with SEO tactics. Being a comprehensive and long-term marketing strategy, SEO has the potential to get your website to the top of the search engine.

SEO Marketing

No one knows the exact search engine algorithm. So, what factors exactly contribute to a website ranking is still a mystery. Moreover, the algorithm keeps changing from time to time, which means the strategies that could give you a high rank on Google may not work at all in the coming years. But, a few factors clearly affect your search engine ranking. For instance, Google itself mentioned the importance of content. 

With the number of internet users growing at a fast pace, brands couldn’t miss the opportunity of promoting their brand to a wider and interested audience. With more and more people using the internet, the competition is getting tougher. All you need to survive this competition is a sound SEO marketing strategy.

Read Also: How Does SEO Drive Digital Marketing Effectively?

Perks of SEO during the COVID-19 Pandemic

Whether the COVID-19 pandemic has resulted in a decline or boom in your industry, the websites ranking high in the search engines will always reap the benefits of their position. The first step of conversion is traffic. The higher your website ranking, the more people find your brand on the internet, and the higher your conversion and engagement rate will be. 

• Long-term Growth

Getting on the top of the search engine is as easy as introducing some tweaks in your content to make it more reliable and informative. If your website has secured the first or second position on the search results, there is a high chance it is going to stay on top for a while. 

Now that the industries are closed and everyone is quarantined, you could use this time to your advantage and improve your SEO to secure a higher position in search engines. This way when the restrictions are lifted and everything gets back to normal, you will enjoy a high search ranking and the best engagement. 

• Build Credibility

When was the last time you checked the third or fourth page of the search results? Probably, never! This is because users believe in the accuracy of Google’s ranking algorithm. With search engines prioritizing content over everything, it has made people certain that the websites ranking on top offer the best services. They tend to believe the brands ranking on the top are the most trusted ones. Without a second thought, they visit your website and make a purchase. 

That’s how important credibility is for your audience and search engines. The better your SEO strategies, the higher your search engine ranking will be. Eventually, it develops trust and makes your brand appear as an authority figure. There couldn’t be an easier way to build inherent trust than by improving your SERP ranking. 

Read Also: Keyword Ranking – Why it is Important to Your Website?

• Get SEO Metrics

All you need is access to some robust SEO audit tool to find out your SEO metrics. Unlike traditional marketing tactics, finding your audience’s engagement and conversion is super easy with SEO tools. These metrics can be used to improve your marketing strategy.