Table of Contents
- Company Overview
- Goals
- Challenges
- Steps Followed to Reach the Goal with Elite Site Optimizer
- Content Audit & Optimization
- Technical SEO Enhancements
- Performance & Accessibility Improvements
- Link Building & Backlink Analysis
- Rank Tracking & Competitor Insights
- Results
- Conclusion
Company Overview
Elite M-commerce (EMC) is a start-up organization that makes apps for mobile shopping (m-commerce). Their main goal is to give eCommerce companies adaptable, high-performance mobile apps that help them build strong mobile impressions and improve the user experience.
Goals
Elite M-Commerce aimed to:
- Elite M-Commerce wanted to get at least 50 times more organic visits in a year.
- Boost the visibility of keywords related to m-commerce in Google
- Increase app sign-ups and user interaction through organic techniques.
- Reduce bounce rates and increase CTR by SEO-driven improvements.
Challenges
Even though EMC had a well-developed service package, it had to deal with lots of challenges:
- Low Organic Visibility: Their website didn’t rank very well for high-intent keywords
- High Bounce Rate: High bounce and low engagement rates were caused by poor on-page SEO and slow website speed.
- Lesser Backlinks: The domain didn’t have many good-quality backlinks, which made it hard to compete in search results.
- Content Gaps: The site didn’t have enough complete content that matched what people were looking for.
Steps Followed to Reach the Goal
The Elite Site Optimizer (ESO) tool helped EMC resolve these issues. EMC put the plan into action through multiple steps:
Auditing and optimizing content
The content was out of date, didn’t have any kind of SEO structure, and didn’t include sufficient niche-based keywords in it.
Solution:
- Used ESO’s Content Audit Tool to do a full content check.
- Found pages that weren’t doing well and fixed them by adding high-ranking long-tail keywords.
- Created the primary content about m-commerce trends, advantages, and case studies of app development.
- Set up a plan for internal linking to help grow SEO value around the site properly.
Results:
- 45% more time was spent on the page.
- Click-through rates (CTR) from search engines went up by 30%.
Technical SEO Enhancements
Problem:
The site had a lot of broken links, duplicate content, and slow pages that took a long time to load.
Solution:
- Used ESO’s On-Page SEO Analyzer to fix meta tags, headings, and schema markup.
- Fixing duplicate content issues and optimizing canonical tags.
- Improving page speed by compressing images, enabling lazy loading, and minifying CSS & JavaScript.
Results:
- 40% increase in page speed
- The bounce rate reduced to 35%.
Performance & Accessibility Improvements
Problem:
Poor mobile usability score and lack of accessibility compliance.
Solution:
- Used ESO’s Performance Analysis tool to find problems with rendering the images & videos.
- Implemented changes to mobile-first indexing
- Improved accessibility by using ESO’s Accessibility Report, making sure it meets WCAG guidelines.
Results:
- 70% increase in mobile usability scores
- 55% more returning user
Link Building & Backlink Analysis
Problem:
Domain Authority DA is low due to poor backlinks
Solution:
- Used ESO’s Backlink Analysis Tool to to find harmful links and get rid of them.
- Built high-quality backlinks through guest blogging and digital PR strategies.
- Partnered with influencers in the industry for content collab
Results:
- Referring domains went up by 250%.
- The domain authority went up from 25 to 48.
Rank Tracking & Competitor Insights
Problem:
Lack of insight into competitor strategies and keyword rankings.
Solution:
- Used ESO’s Rank Analysis Summary to monitor keyword performance.
- Identified gaps in competitor content strategies and adjusted EMC’s content plan.
- Focused on high-intent keywords to capture more qualified traffic.
Results:
- Top 3 rankings for 15+ high-intent keywords.
- Organic traffic increased by 80x in 7 months.
Results
The implementation of Elite Site Optimizer led to
- After using the Elite site optimizer tool, organic traffic increased 80 times in just 7 months.
- The rate of conversion increased by 15%
- SEO-generated leads increased by 150%, which helped to reduce the paid marketing budget
- The bounce rate went down by 35%, which made users more interested.
Conclusion
The growth of Elite M-Commerce shows that smart SEO and the right tools can get a lot of good traffic and turn them into sales. m-Commerce fixed the weak spots on their website with Elite Site Optimizer and quickly became a strong player in the very competitive m-commerce market.
Businesses that want to be online e-commerce may find that investing in technical SEO, content planning, and speed optimization is the best way to grow in the long run.
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