How to Choose the Best SEO Tools?

An SEO tool is an important marketing element for any business. To ensure the growth of your company, it’s important that you use the best SEO tool that not only delivers results but is easy to use. SEO tools have the power to make or break your business. That’s how important these tools are for search engine marketing. 

In this post, we will share some tips for selecting the best tools to optimize your search engine performance. We have also mentioned a few SEO tools every beginner must use.

1. Moz
2. Google Search Console
3. Elite Site Optimizer
4. Google Keyword Planner

1. Moz for Search Engine Visibility

The main purpose of any website owner is to increase their brand exposure and improve their website’s visibility. Just posting a few engaging blogs and keeping your website up-to-date with the latest content does not guarantee a good SERP ranking. If you want to improve your website performance, you need to use the best SEO tool to grow your website traffic.

If you have been doing SEO for quite some time now, chances are you have already heard of Moz. It is one of the oldest and most popular SEO tools for beginners and advanced SEO experts. The tool, however, costs you $99 per month and higher if you choose other plans. 

2. Google Search Console for Website Performance

Google offers a broad range of free tools that help users track their website performances, build engagement, and increase website ranking. One such tool that makes an excellent choice for beginners is the Google Search Console. 

It offers you a comprehensive view of your web pages and helps you track the performance of your website. In addition to inspecting URLs, Google Search Console helps you detect security issues that could be affecting your website.

Read Also:- Benefits of Paid SEO Audit Tools

3. Elite Site Optimizer for Website Auditing

Elite Site Optimizer is another popular website auditing tool designed for webmasters, marketing experts, SEO professionals, and other business owners. The tool runs an in-depth audit on your website, checks the technical performance of your content, and improves your search engine ranking. It is the best SEO tool for beginners who need an all-in-one platform to track keyword performance, find the best keyword for the website by search volume, and compare your website performance with the competitor’s websites. 

4. Google Keyword Planner for Keyword Ranking

Keyword optimization is the most important aspect of your search engine ranking. You need to use a keyword research tool to find the best keywords that can get your website ranked higher in the search engine.

Google Ads Keyword Planner helps you find the keywords with a high search volume. You can find the long-tail keywords, most popular keywords, keywords with low competition, and more. Keyword research is an important part of your SEO optimization strategy. It’s important to choose the right keywords to ensure that your website shows up when a customer types your chosen keywords in the search bar.

Competitor Analysis

Most website owners use their top 10 competitors, research their profiles, and check the marketing strategies they are using. You need to conduct the SWOT (strengths, weaknesses, opportunities, and threats) analysis to understand what your competitors are up to. 

Competitor analysis gives you a better idea of your competitor’s SEO, SEM, content optimization, and other techniques that are working for your rivals. You don’t have to create an SEO strategy from scratch. Just follow your competitors’ marketing techniques, i.e., the ones that are working for your competitors. 

You can’t rank your website without a solid SEO strategy in place. Likewise, you can’t get your SEO right if you don’t use the best tools for organic search engine ranking. Use the above-listed tools to improve your SEO!