How to Drive More Traffic to Your Website? | Website Optimization

Are you struggling to drive more traffic to your website?

Do you find it difficult to lower your website’s bounce rates and improve customer engagement? Optimizing your site for the search engine is an important step towards building a strong presence of your online brand. To drive more traffic, get more conversions, earn customer retention, and get high SERP ranking; you will need to work on the SEO of your website.

Everyone knows how crucial on-site SEO is for the website’s ranking. To get your website on the first page of the search results, you must work on SEO. So, how can you do that? How can you improve the visibility of your website? How can you keep the customers engaged? SEO audit tools can work wonders when it comes to optimizing your website for search engines. In this post, we’ll present some essential SEO audit tool every website must use to improve their search rankings.

Link Building and Backlink Checker

Google considers the number of backlinks your website receives to determine its reliability. If you manage to collect backlinks from high-authority websites, you can get your website ranked on top of the search engine.

However, your Google ranking can drop if you receive links from a low-quality website. To ensure that your website receives a backlink from reputable websites, you can use the link checker tool. The platform presents the top 100 backlinks.

Keyword Rank Checker

Search engines rank your website based on keywords. The more relevant your keywords are, the higher the ranking your website gets in search engines. Checking the popular keywords manually can be a time-consuming job. You must use keyword rank checker tools to discover the most searched yet less competitive keywords.

Many SEO tools allow users to search their keyword ranking in search engines.

For example, Keyword.io and Google Keyword Planner are two of the most popular SEO tools for keyword research. These tools will suggest the long-tail keywords that can improve the visibility of your website and drive more traffic to your page.

Speed Optimization Tool

According to research, customers don’t wait for more than 3 seconds for a website to load. Believe it or not, they will leave your page if your website takes too long to load. There isn’t anything more frustrating for your customers than a slow-loading website. That being said, you must use a speed optimization tool to assess your website’s loading speed.

SEO speed checking tools such as Google PageSpeed Insights can check your website speed and the overall performance score. It checks the website-loading speed for mobile and desktop. Improving the loading speed of your website is essential for better SERP ranking and a lower bounce rate.

Mobile optimization

A majority of people use their smartphones to conduct Google research. Users find it easier to run their search query on mobiles. After all, it is a convenient option. To provide users with the best experience, Google has made it mandatory for websites to optimize their platform for smartphone screens. Moreover, a responsive website that runs on all devices results in a better engagement rate and higher conversions.

SEO tools like Mobile-friendly Tests allow users to test their website for mobile screens.

XML Sitemap Generator

The XML sitemap is an important part of your website ranking. Google bots find it easier to access all your website’s pages through XML sitemap. By sending a request for crawling the specific pages on your website, you can allow Google spiders to crawl your website and index it quickly. This tool informs Google spider about the important pages on your website.

Read Also: What is a Sitemap in SEO?