Top eCommerce SEO Tips for Retailers

If you have been hearing a lot about the importance of SEO in retail businesses, but you don’t understand what the hype is all about, you have come to the right place! In the highly digitalized era, it is no wonder that a high percentage of shoppers research before buying online, but the actual figure is 70%, which is surprising. Also, about 60% of these shoppers click on any of the links displayed on the first page of SERPs. These were some of the statistics to help you understand the necessity of eCommerce SEO for retailers like you, and below are some of the tips to optimize your SEO techniques.

Use relevant keywords

Users type in a few common words in the search engines to search for their preferred products online. Based on the niche of your retail business, you should include a few of these keywords in your website content. However, just adding in random keywords would not do you any good and, thus, you have to be specific. To get a list of relevant keywords for your retail website, you can make the most of Google’s Ad keyword tool and it would fetch you a list of the same to boost your sales by reaching a wider audience.

Create more number of webpages

According to a thumb rule, if a website has more number sections it has got a high chance to top in Google’s search results. You can add in customer testimonials, blogs, style guides in separate web pages to begin with. However, to rank on the search results, do not just include any pages with substandard content quality. Not only the number of web sections, but their quality is also important to make your moves wisely.

Produce engaging content

Your motto should be to get viral on social media for the right seasons and, to achieve it, you have to produce catchy content. Create social media pages of your retail pages and post content that can not only capture the reader’s attention but also make them share it with their contacts on their social media profiles. As a result of shareable content, more people will have access to your product offerings.

Add descriptions on product images

Product images are unarguably essential to withhold your customer’s interest, but if you add in a few texts, you will be able to optimize the reach of your webpage. It will act in your favor and your website will enjoy a high ranking because the algorithm will be able to understand more about your images in this way.

Read also:- Top Secrets of Professional SEO Writers

Why should you work on your SEO tools for your retail business?

Below are some of the instant changes you will observe if you manage to implement the SEO tools:

Your website gets the most clicks

The higher the rank of your retail website in the Google search results, the more clicks you are going to get. Even if your website manages to acquire a position within the top few pages of the Google search results, you are expected to enjoy a decent number of clicks. This phenomenon can be credited to internet user’s trust in the Google algorithm, which ranks the websites because they believe that these websites would have similar content that they have been searching for.

Your brand appears more reliable

If Google ranks your retail website, the audience will envision your brand to be more genuine and credible. So, the higher the rank of your webpage, the more credible will your retail business appear to the users.

Even if you do not have a built-in SEO tool in your retail business, you will still get high SEO rankings just by following the tips mentioned in this article.