The Top 7 SEO Trends to Look Out for in 2022

Marketers know the importance of SEO. You can implement as many marketing strategies as you want, but without a proper search engine optimization plan, there’s no way you can get your website ranked in the search engine. SEO in 2022 will be an essential part of your marketing strategy. It guarantees good performance of your website on Google, helping you secure a high search engine ranking. 

How do you think does your audience finds your web pages on the internet? With millions of websites competing for your target keywords, the competition is quite fierce. The only way you can ensure a high SEO rank on Google is by optimizing your website for search engines. Here are the 7 SEO trends you should follow to improve your search engine visibility.

Increased Voice Searches

Voice search technology has gained great traction lately. With Apple’s Siri and Alexa, it’s become possible for people to perform Google searches with voice commands. 55% of the population is expected to use a smart speaker in 2022. So, how does it affect your SEO? 

If you have ever used Google Assistant to search for a product on Google, you must have most likely used longer phrases. People feel more comfortable spelling the keywords than typing the long-tail keywords in the Google search bar. So, the demand for long-tail keywords will increase in the coming years.

Mobile Use

Gone are the days when people had to open computers to access the internet. Now, you could use the same features on your mobile screens. As a result, the demand for smartphones has skyrocketed. It is believed that 73% of people are highly likely to use the internet on their smartphones by 2025. 

Now that websites will receive a vast majority of traffic through mobiles, webmasters need to incorporate mobile tools into their SEO strategy. The focus is already on mobile-compatible websites, but this trend is likely to become mainstream in 2022.

Videos in SEO Marketing

YouTube has more than a billion users. So, if you haven’t included videos in your content marketing strategy yet, now is the time to create video content. To improve the SEO of your website, it is important to post video content that explains the uses of your products, their benefits, or customer testimonials. You could also post these videos on your YouTube channel to drive traffic to YouTube.

Read also:- Best Techniques to Improve Organic SEO with Customer Reviews

Secondary Keywords will be Equally Important

The focus has always been on the primary keywords when it comes to search engine ranking, and for a good reason. Now, SEO experts are relying on semantic keywords, i.e., keywords related to the primary keywords. The goal is to analyze the user’s search behavior and optimize websites accordingly.

Personalized Results

AI has brought the biggest transformation in nearly every industry. And, the search engine is not an exception. It has changed the people used to search for products and shop online. Google is now focusing on improving search queries based on customers’ previous searches. It shows you ads based on the products you searched for previously. Think about how YouTube has a section showing the recommended videos. That’s exactly how the Google search queries will work. 

Local SEO will Thrive

No one looks for a spa or a cafe on their streets by driving or walking. People have limited their social interactions after the COVID pandemic and lockdown restrictions. Now, the focus has been more on searching for these services online. 

Not only is it safe, but online searches for local businesses have proven to be a more convenient choice for users. All you have to do is type the services you want and enter the name of your city. Google will show you the list of the top restaurants, cafes, spas, and other services near you. This clearly implies that local SEO will thrive in 2022.

No Snippets

You must have seen the small box of descriptions giving you a brief idea about what the product is when you search for something on Google. When you type a query and hit the search button, you will see the snippet showing you the description of the product. However, these descriptions are sometimes misleading. That’s why they will no longer be part of the search engine in 2022.

Google keeps introducing changes to its algorithms every few months. We have seen many of these changes in 2021. From product review update to google’s web core vital update, a lot has changed in the search ranking algorithm in the past few years. You need to optimize your website for these changes to ensure a high search engine ranking. So, it is important for websites to stick to these trends and algorithm updates in order to rank high in search engines.